Why You Should Use Freelancing Platforms to Grow Your Business

Last updated: October 31, 2022 3 min read

In 2017 it was predicted by LinkedIn that the number of freelancers that would make up the global workforce would be 43% by 2020. In 2022, research estimates from the International Labor Organization revealed that 46.5% of workers are actually self-employed.

There is a trend in Fortune 500 companies where 30% use freelance platforms such as Upwork to hire for specific jobs. This trend is expected to increase at a significant rate.

In addition, a study by McKinsey predicted that before 2030 500 million freelancers will be using these platforms for work. What was once considered ‘gig work’ or side jobs is now competing with the traditional 9-to-5 jobs/careers.

You are probably even a freelancer reading this article, looking for tips to grow your freelancing business. As the topic suggests, what better way to do so than to leverage the use of freelance platforms?

As the population of freelance workers has grown tremendously recently, so have the platforms or marketplaces to accommodate them and help them find work/clientele.

The sole purpose of these platforms is to connect those seeking freelancers with freelancers looking for work. This article explores some of the direct benefits of using these mediums to scale/grow your business, especially if you are a starter-up.

Before you do so, you should first be aware of some challenges freelancers face and then, after that, see how these platforms can help to resolve them.

Challenges Faced by Freelancers

Many freelancers, especially newer ones, face this challenge: finding and keeping clients. This is probably the main challenge in this arena.

But, in addition to using freelancing platforms, the art of word-of-mouth can be profitable, and establishing an online presence on other platforms, such as social media, can aid with this issue.

There may be periods when you may have clients and are saturated with work; on the other hand, you may experience considerable gaps in your schedule or periods of no work. This, however, tends to be part of the nature of freelancing.

Having considerable gaps in your schedule may further lend itself to the threat of a lack of stability in your career or an inability to scale your business.

It may depend on the type of work you do or even how in demand what you offer is. This issue, for many people, is a real deal breaker as freelancing has its fair share of uncertainties.

Types of Freelancing Platforms

Freelancing platforms fall into two categories: bidding and non-bidding. Bidding platforms allow clients to place orders for a service they want, and registered freelancers bid or mention their prices. Then, the best offer gets the gig after the client views the profiles of those who bid, and the platform charges a fee for its services.

Examples of Bidding Freelancing Platforms

1. Upwork

2. Peopleperhour

3. Freelancer


This type is prevalent. Below are some examples:

On the other hand, it is a bit more tedious for non-bidding sites. After a freelancer creates an account, they are screened by an exam(s) to ensure they have the right skills for the job before being added to the 'freelancer pool.' The platform then chooses them for the job they are best suited for according to the client's needs by specialization.

Examples of Non-Bidding Platforms

1. NDash (For content writers

2. 99Designs (For graphic and web designers)

3. ClearVoice (For content marketing)

4. Toptal

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Benefits of Using Freelancing Platforms

Despite the challenges faced in freelancing, they can be remedied if one maximizes the use of platforms available to do so. As a teeming hub for job seekers and employers, freelancing platforms help lessen the low blows of freelancers everywhere.

1. Readily accessible

With these platforms explicitly tailored to your need, as a freelancing entrepreneur, you are in a direct community or network of people looking for your expertise and skills. How much easier can it get than that?

Though the initial steps to signing up may be easy, sometimes landing your first gig may prove a challenge. But if you play your cards right in leveraging the platform, this may too be just a breeze. This may even resolve your issue of having extended periods of no work or clients seeking you to do work.

2. Diverse pool of clients

Companies or clients worldwide will become exposed to your talent/skills. Instead of being restricted to a local base, you can scale your business globally.

You have countless offers from all industries at your disposal, and prospects can define their search for what you have to offer specifically by using smart filters to filter out unnecessary metrics.

3. Ability to take part in multiple projects from various clients at a time

There is no limit to the number of tasks/projects you can take on or the amount of revenue you can earn. One-off task opportunities are great if you are looking to fill out some gaps in your work schedules. They also benefit new freelancers trying to score complimentary reviews to gain experience.

4. Security

As a freelancer using freelancing platforms, entering into a contract with a prospect guarantees you will be paid for your services.

The possibility of viewing previous contracts of clients also exists, as well as comments made by other freelancers making it easy for you to filter out serious offers from counterfeits.

5. Merit-based system

Freelancing platforms such as Fivver are merit-based systems that allow freelancers to be scouted and earn money based on their quality of work. It will enable employers to rate the quality of service they receive from a freelancer, making it better for the best prospects to find you provided you are amongst those with the best reviews.

When you are seasoned with great reviews, you stand a better chance of keeping clients. In addition, these platforms can resolve any issues that may arise between you and a client, thus acting as a mediator on your behalf.

6. Build a client base with little effort

After you have leveraged what freelancing platforms offer, closing deals/contracts with prospective clients takes less effort. Piggybacking on the previous benefit disclosed, the primary use of these mediums is to make it easier on your part to find work, especially being new to the game.

It is an excellent option for ‘newbies’ trying to find their first core set of clients before being considered for referral work after gaining much experience.

Jason’s Insights

"These are some of my tips for leveraging a freelancing platform to grow your business. In addition, here is an article reference.

1. Create a great profile. When creating a title for your profile, focus on the most important service you provide. This way, you are seen as a specialist. Also, consider making samples of your work to showcase.

2. If it is a bidding platform, try to be the lowest bidder as a newcomer, even if you do not make much money initially. Otherwise, do whatever it takes to get your first core clients.

3. Once you have a few clients, try to engage them directly through other platforms such as LinkedIn and other social mediums to build a relationship with them. Do this on an ongoing basis.

4. Use those clients to get referrals.

5. As a newbie without any reviews in your repertoire, link prospects to your LinkedIn profile. Ensure this profile is optimized so they can see your credentials/reviews.

6. Create a standardized template for submitting quotes or bids that you can reuse and customize each time for a new job."


With these benefits/insights and the skill to make them work for you, you will be on your way to successfully scale your freelancing business.